ABOUT WEBSITES4PUBS

 

Getting your pub online is more than just having a website, it’s about having a website that does its job, with features and functionality that keeps customers coming back and keeps them informed.

 

Reduce Spend - Increase Trade

 

By reducing spend on advertising and marketing, reducing time taken answering phone enquiries, attracting new business and through retention of existing business, the modern successful pub can achieve new heights. A well structured and fully featured website should save you time and money – and it’s possible to achieve this in a relatively short period of time at low cost.

 

An online presence should rank your pub naturally at top spot in Google and beats portal style systems hands down every time because it’s you they are looking for. By having your own website your customers will register on it and once registered they are marketable to with newsletters and vouchers to both keep them informed and will also encourage them to visit you.

 

Updating your pub website

 

Pubs are unique – there is an immediate trust element between customer and pub and this shows by the number of registrations on pub websites and subsequently high readership of newsletters. Using this and other targeted customer retention tools, a pub website can make a real and tangible difference to a business. For some just a basic static website suffices, for the more diverse pub being able to easily update content and keeping it up to date automatically is a must.

 

When considering a supplier for your website bear in mind a number of factors.

  • What experience has the supplier got in this very unique sector?
  • What proof of success can they demonstrate?
  • Can you update the website yourself?
  • What are the actual costs?
  • What support is there?
  • What features and benefits will it bring?

The content on the website should be easy to find. It’s all about helping customers find what they want and getting them through the door – not necessarily staying online. Gone are the days of design led websites.

 

Marketing your website

 

Make sure when you have your new website you promote it heavily – on everything. From beermats to chalkboards, menus, flyers, posters and newspaper adverts. Ride the initial launch buzz and watch your website users grow and your search engine rankings rocket. Gauge customer feedback and act on it, encourage website revists through use of vouchers.